Top Social Media Tools I Recommend

Growing on social media is hard enough. The right tools make it way easier. These are some of my favorite tools that help with planning, creating, and understanding content. You do not need all of them at once. Start with one, get comfortable, and then slowly add more.

1. Canva – For Design That Actually Looks Good

Canva is my go-to for graphics, carousels, and simple visuals. You can use pre-made templates and just change the colors, fonts, and text to match your brand. It is perfect for quotes, infographics, story slides, and cover images.

2. Notion or Google Docs – For Planning Content

Having ideas is not the hard part. Remembering them is. I like using a simple content calendar in Notion or Google Sheets to track: post ideas, dates, platforms, and status (planned, drafted, posted). It keeps everything in one place so you are not scrambling at the last minute.

3. CapCut – For Easy Video Editing

CapCut makes editing videos for TikTok and Reels a lot easier. You can add text, effects, sounds, and cuts without needing a full editing background. It is also great for repurposing one clip into different formats.

4. Native Analytics (Instagram Insights / TikTok Analytics)

You do not need fancy analytics tools at the beginning. Just regularly check which posts got the most reach, saves, and comments. Look for patterns like: “My how-to videos do better than my aesthetic ones” or “My audience likes carousels more than single images.”

5. Link in Bio Tools (like Linktree or Beacons)

If you promote anything: a blog, offer, shop, or booking link, a “link in bio” tool helps. You can put multiple links in one place and update them without constantly changing your bio.

6. Hashtag Research Tools (Optional, Not Required)

There are tools like Flick or Hashtagify that help you find hashtag sets. They are helpful if you are serious about testing things, but you can also just study what creators in your niche use.