If you have ever posted something you were proud of and watched it barely reach anyone, you are not alone. That is where hashtags come in. They are like little doorways that lead new people to your content. When you use them the right way, hashtags can help your posts travel beyond your followers and find people who actually care about what you share. Hashtags are basically digital signposts. They tell the algorithm and users what your post is about and help your content join

If you have ever stared at a blank Canva design wondering why nothing looks right, you are not alone. The good news is you do not have to be a designer to make content that looks clean and professional. In this tutorial, I walk through a simple way to make posts that actually pop. In the video, I start with a basic template instead of creating from scratch. This instantly gives you a layout that is already balanced. From there, I show you how to: Change the colors to match yo

If you are waiting to “upgrade your gear” before you start posting, this is your sign to stop waiting. Most viral Reels you see were filmed on a phone. The difference is not the camera. It is the way you plan, film, and hook people in the first few seconds. Here are some simple steps from the video: 1. Start With a Strong Hook The first 2–3 seconds matter most. Use text like “Stop scrolling if…” or “3 things I wish I knew before…” or “If you struggle with [problem], watch thi

https://video.wixstatic.com/video/6987fe_9ce7fb7afdac4f6ab01e4c2f6442de47/1080p/mp4/file.mp4 AI played a huge role in brainstorming my script by helping me organize my thoughts and make sure I hit all the key points in a clear and simple way. I wanted my video to feel like a friend explaining social media growth, not a lecture. In the video, I share a little bit about who I am: a college student and social media marketer who has learned through a mix of real-world experience,

Growing on social media is hard enough. The right tools make it way easier. These are some of my favorite tools that help with planning, creating, and understanding content. You do not need all of them at once. Start with one, get comfortable, and then slowly add more. 1. Canva – For Design That Actually Looks Good Canva is my go-to for graphics, carousels, and simple visuals. You can use pre-made templates and just change the colors, fonts, and text to match your brand. It i

Short answer: it depends on your goals. TikTok and Instagram Reels might look similar, but they are not the same. Each platform has its own strengths, culture, and types of content that do best. If you are trying to decide where to put your energy, here is a simple breakdown. 1. Audience and Culture TikTok is more chaotic and experimental. People expect raw, funny, and unfiltered content. It is a place where random ideas can blow up overnight. Instagram Reels lives inside Ins

When I first started working with brands, I thought the secret to engagement was perfect content. I believed that if I picked the right aesthetic, trending audio, and sharp edits, the numbers would automatically go up. One of my first real tests of this belief came when I worked with a small lifestyle brand. For one of our first posts together, I did everything “by the book.” The video had clean lighting, a popular sound, and text on the screen. I was sure it was going to per

When I first started creating content, I did not have a plan. I posted randomly, used whatever trending sound was on my For You Page, and hoped something would magically take off. I saw other creators hitting 10K, 50K, even 100K followers, and I felt so far behind. I remember thinking, “What am I doing wrong?” At the beginning, I focused almost completely on numbers. I checked my follower count and views way more than I should admit. Every time a video flopped, I felt like I

Running a small business is already a lot. Trying to keep up with Instagram on top of that can feel like too much. The good news is you do not need to post all day or have a professional camera to see results. Instagram is one of the best places for small businesses to build trust and show personality. Here are seven simple ways to start using it more intentionally. 1. Share Behind the Scenes People love seeing what goes into your product or service. Show packing orders, sett

If you spend time on TikTok, you know how fast things change. What worked last year might not work anymore, and with so many creators posting every day, it can be hard to stand out. In 2025, growth takes creativity, strategy, and consistency. Whether you are building a personal brand, promoting a business, or just trying to grow your following, these five hacks can help you connect with more people this year. 1. Focus on TikTok SEO TikTok is now more than a social app, it is